Why Hire
WHY YOU
SHOULD HIRE
A COLLEGE
COUNSELOR
With overall admission rates to highly selective colleges for Class of 2028 the plummeting, in many instances, below 5%, it’s natural to wish to seek out help.
Just as parents hire piano teachers to train their children to hit all the right chords, they hire private college counselors to navigate the churning waters of elite college admissions.

HIGH SCHOOL COUNSELORS ARE OVERWHELMED
High school counselors often can’t offer the personalized attention students need to get into the college of their dreams. And with non-college responsibilities, they may well not be experts in college admissions.
38MINS
The average amount of time that a student spends with their high school counselor (Source: U.S. Department of Education)
24/7
Many college consultants are available to students and parents around the clock
ADMISSIONS RATES ARE LOW
The average admissions rates for the 8 lvy League colleges (Notice a trend?)
11.43%
8.38%
4.57%
Overall Acceptance Rate
Class of 2019 | Class of 2021 | Class of 2023 | Class of 2025 | Class of 2027 | |
---|---|---|---|---|---|
Brown | 8.60% | 8.60% | 8.60% | 8.60% | 8.60% |
Columbia | 6.10% | 6.10% | 6.10% | 6.10% | 6.10% |
Cornell | 14.90% | 14.90% | 14.90% | 14.90% | 14.90% |
Dartmouth | 10.30% | 10.30% | 10.30% | 10.30% | 10.30% |
Harvard | 5.30% | 5.30% | 5.30% | 5.30% | 5.30% |
Penn | 9.90% | 9.90% | 9.90% | 9.90% | NYP |
Princeton | 7.00% | 7.00% | 7.00% | 7.00% | NYP |
Yale | 6.50% | 6.50% | 6.50% | 6.50% | 6.50% |
NYP = not yet published
PIECES OF THE PUZZLE
SAT/ACT scores, AP tests, rigor of coursework, grades, college essays, letters of recommendation, college interviews, activities… There are a number of components involved in getting in to the university of your choice.
A college consultant can take the mystery and frustration out of the admissions process and assist you every step of the way so that you can win the competitive game of college admissions.

TOP COLLEGES CAN COST $$$, BUT PAY OFF
Average cost of tuition for the
eight Ivy League
colleges for the
2023-2024 academic year
Number of U.S. Supreme Court
Justices who attended Ivy League schools

Ivy League Schools by Salary Potential –
Median
Earnings 10 Years After Graduation

WHAT DOES A
COLLEGE
ADMISSIONS
CONSULTANT DO?
Slammed doors. Shouting matches.
Students and parents have conflicting approaches.
At Ivy Coach, we share the correct approach.
And we prevent
murder.
Good independent college counselors optimize students’ cases for admission to their dream schools. Beginning whenever the student comes to the private college counselor, they’ll create an action plan for their high school years (or the remainder of their high school years), so they’re taking the most rigorous coursework possible, sitting for the proper tests, getting involved in extracurricular activities that will wow, setting themselves up to secure powerful letters of recommendation from their school counselor and teachers, demonstrating interest in colleges, and so much more. Most importantly, good independent college counselors relieve the stress in families. No more slammed doors — no more fights over dinner about college essay topics.
Of course, there are college counselors who write a lot about “school fit.” Their goal is not to help students earn admission to the best university possible but instead to a school they feel the student will love. And, don’t get us wrong, we understand that a student who loves the bright lights of the city isn’t necessarily going to love attending Dartmouth in rural New Hampshire.

Fit does matter. But, in our experience, the majority of students fall in love with the best college they happen to get into, which is precisely what we do: we help students earn admission to the best college or colleges they can get into based on their academic profiles.
It’s not that private college counselors who lead with the word “fit” aren’t good counselors. It’s just that we find it’s a bit of a cop-out. Our mission at Atsslay is to help students get into their dream schools and we want families who are interested in our services to understand our objectives.
INDEPENDENT COLLEGE
COUNSELORS VS. HIGH
SCHOOL COUNSELORS

A few years back, a study concluded that individual public high school counselors, on average, were responsible for 470 students. Even at smaller public high schools, the counselor-to-student ratio can be alarming. These high school counselors, while so often well-intentioned, are experts at the elite college admissions process since they have so many other daily responsibilities that have nothing to do with the college admissions process.
But it’s not like it’s any better at our nation’s top private schools. Even when the student-to-counselor ratio is more manageable, school counselors at top prep schools too often play favorites. They go to bat for one student over another because of the student’s family’s relationship with the high school, or they discourage a student from applying to a college because they don’t want so many of their students competing against one another. And they rarely have the time to craft ideas for activities that will wow admissions officers or brainstorm and revise draft after draft of college essays.
THE RISE OF
PRIVATE
COLLEGE COUNSELORS
Enter private college counselors. A national study conducted back in 2013 concluded that 26% of those considered high-achieving high school students used private college counselors. In our book, the finding was an underestimation since many high school students don’t wish to acknowledge they had help navigating the elite college admissions process.
As we like to joke at Atsslay, we always get the siblings, we usually get the cousins, and we rarely get the friends. Parents, in our experience, like to claim their children got into their dream colleges all on their own, and that’s perfectly fine by us.
But, even if 26% of high-achieving students acknowledged working with private college counselors back in 2013, imagine what percentage of high-achieving students work with them today. While the Varsity Blues scandal shined a spotlight on an independent college counselor who stooped to unethical and unlawful means to manipulate the college admissions process, it also left in its wake an increased awareness of the proliferation of students being guided by independent college counselors.
???
using a college consultant because of
embarrassment, shyness, or the desire
to let everyone think they got in with
no help at all.
IS HIRING A COLLEGE COUNSELOR WORTH IT?
Not always! Over the years, hundreds of applicants have first come to Atsslay after being deferred or denied in the Early round of admissions, wondering what went wrong. In many of these cases, they worked with independent college counselors — even though their applications contain cliché essays, activities that present them as well-rounded, the wrong coursework, and much more. But good private college counselors who are helping students earn admission to the best possible colleges.
THE APPROACH OF Atsslay
Your child has a 33 ACT,
plays the flute, and debates.
She wants to go to Harvard.
We’ll burst
her bubble.

TOWARD THE
ADMISSION
If you’re interested in Atsslay’s college counseling,
fill
out our complimentary consultation form and we’ll be
in touch.